Serena Halsey Illescas is a UI designer and eCommerce aficionada who is passionate about telling brand stories and working with talented folks. Her career has spanned creative work across eCommerce, tech, advertising, and entertainment, and has included application design, branding, and web design.  

 

Born and raised in Oregon’s beautiful Willamette Valley, she has been living and working in Los Angeles’s balmy westside for a decade, where she can often be found reapplying sunscreen and drinking iced coffee until she visibly shakes. She holds a B.F.A. in Illustration from Rhode Island School of Design.